Posts by derickson
Global Ad Spending Growth Forecast For 2013 By Country [TABLE]
Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year.
Read MorePopular Features Of Local Business Search Sites By Device, December 2012 [TABLE]
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Read MoreTop Mobile Apps Used For Local Business Search, December 2012 [TABLE]
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Read MoreDevices Used By Stage Of Local Business Searches, December 2012 [CHART]
Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.
Read MoreMobile Americans Who Use Search/Navigation Sites or Apps, April-December 2012 [CHART]
In only eight months, the number of overall US searches on mobile phones and tablets rose 21%.
Read MoreTeens' Favorite Social Networks, April 2013 [TABLE]
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook.
Read MoreTop Local Markets For Digital Media Use, 2012 [TABLE]
Use of the internet for social networking was highest in Austin and Seattle (62% of each market’s population in the 30 days prior to the survey), while New Orleans topped the charts for newspaper website access (40%).
Read MorePricing Movitivation & Showrooming, April 2013 [CHART]
Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.
Read MoreUS Display vs Native Social Ad Revenues, 2012-2017 [CHART]
While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.
Read MoreMarketing Input Consumers Would Give For $25, April 2013 [CHART]
For $25, 96% of consumers would demo a product or service if approached in a public setting.
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