Posts by derickson
Devices Use For Multitainment, 2012 vs 2013 [CHART]
Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.
Read MoreTop Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]
74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]
Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.
Read MoreMost Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]
55% of respondents’ digital ad spending went to paid search engine marketing (SEM).
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreTypes Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
Read MoreBig Data – Obstacle Or Opportunity For Marketers?, Q1 2013 [CHART]
Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.
Read MoreMobile Search Behavior, April 2013 [TABLE]
40% of mobile searches are conducted while users are watching TV.
Read MoreAmericans By Race/Ethnicity, 1990-2018 [CHART]
Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic.
Read MoreOnline Video Ad Spending, 2011-2014 [CHART]
Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014.
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