derickson, Author at e-Strategy

Retailers’ Mobile Price Comparison Policies, April 2013 [CHART]

A greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive.

Mobile Acts Prompted By Top Magazines By Month, 2011-2012 [CHART]

The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012.

Top Elements Of Social Strategies, Q4 2012 [CHART]

Nearly two-thirds of social media professionals agreed that appropriate social media risk management procedures were in place in their organization.

Average Social Media Marketing Budgets Worldwide, 2012 [TABLE]

Companies dedicated between 20% and 37% of their total social media development spending to “internal social media” in 2012.

US Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]

eMarketer estimates that total US RTB digital display ad spending will rise by 73% this year, after more than doubling in 2011 and nearly doubling again in 2012.

American Real-Time Bidding & Video Ad Spending, 2011-2014 [TABLE]

Between 2011 and 2014, RTB video spending will also grow at nearly three times the rate of overall video spending, rising at a compound annual growth (CAGR) rate of 57% vs. 20% for video overall.

US Real-Time Bidding & Video Ad Impressions, 2011-2014 [CHART]

In 2012 the number of video ad impressions bought via RTB exchanges doubled year over year; this year, the number of video impressions will top 100 billion.

Ad Awareness By Generation & Context, April 2013 [CHART]

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.

Online Media Consumption Of CEOs, April 2013 [CHART]

3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.

Happiness By Generation, April 2013 [CHART]

Millennials are 7.7% less likely than the average American to say they are happy.