Posts by derickson
Challenges & Concerns About Using Social Media For Health Care Marketing, October 2012 [CHART]
Health care marketers worry about how to measure social media marketing efforts, especially tying the investment in social media directly to brand objectives.
Read MorePromotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]
33% of pharmaceutical companies are digital beginners.
Read MoreAmericans Who Use Social Media For Health Needs, 2011 & 2012 [TABLE]
Roughly 45% of US adult consumers used social media for health-related purposes in 2012.
Read MoreBrand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]
The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.
Read MoreEngagement & Click-Through Rates For Advanced Tablet Ads, October 2012 [TABLE]
At a clickthrough rate (CTR) of 8.7%, the banner to full-page ad’s clickthrough performance on tablets was more than four times greater than the static web banner.
Read MoreBeyond Social Media: Boston Marathon Bombing & Social Media Etiquette During Tragedies [PODCAST]
In this episode of Beyond Social Media, recorded one day after the Boston Bombing, the hosts debate the extent to which brands should comment on tragedies.
Read MoreWho People Share Customer Service Stories With, April 2013 [CHART]
62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience.
Read MoreBinge TV Viewing By Generation & Gender, April 2013 [CHART]
78% of Americans have watched TV on [their] own schedule and 62% of those have watched multiple episodes of a TV show at a time.
Read MoreWeekly Time Spent Using IM/Chat Apps By Mobile OS, April 2013 [CHART]
Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps.
Read MoreGlobal Ad Spending Growth In 2012 [CHART]
Worldwide advertising spending grew by 3.2% year-over-year in 2012 to reach $557 billion.
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