derickson, Author at e-Strategy

Devices Used To Connect To In-Flight Internet, December 2012 [CHART]

According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.

Americans' Use Of Mobile Devices On Vacation, March 2012 [CHART]

Approximately 98% took their mobile devices with them on vacation; nearly four in five respondents in this group used them “all the time.”

Average Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]

For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).

When Millennials First Grab Their Phones In The Morning, March 2013 [CHART]

Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.

Profile Of Global Digital Elite, April 2013 [TABLE]

These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.

Long-Term Impact Of Customer Experience, April 2013 [CHART]

39% of respondents who had a bad experience with a company said their behavior was impacted for at least 2 years after the negative experience.

Social Video Advertising Shares By Industry, Q1 2013 [CHART]

Fast-moving consumer goods ad campaigns generated almost 8.7 million shares during the quarter, up 78.2% from Q4 2012, and representing 25.3% of all shares.

Restaurants & Mobile Search Behavior, April 2013 [TABLE]

In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.

Elements Of Brand Loyalty, April 2013 [TABLE]

Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.

Mobile Commerce App Usage By OS, April 2013 [CHART]

iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.