Posts by derickson
Marketing Reports, Surveys & Polls For January, 2019
Marketing reports for January 2019 including 2019 Edelman Trust Barometer; Gartner’s Enterprise AI Growth report; BuzzSumo’s B2B Content analysis; AWeber’s 2019 Email Marketing Statistics; Pew’s Generation Z Research; Hot Jobs of 2019; and 157 more reports.
Read MoreData Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreConversational Commerce Sentiment [CHART]
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
Read MoreAfrican American Device Ownership [CHART]
African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.
Read MoreBreaking Up With Facebook [CHART]
Some 42% of Facebook users ages 18 and older report having taken a break from checking the site for several weeks or more at some point in the past year
Read MoreContent Development [INFOGRAPHIC]
This infographic from Smart Blogger illustrates ten aspects of content development.
Read More2019 B2C Content Marketing [INFOGRAPHIC]
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
Read MoreGeneration V Video Consumption, 2017-2019 [CHART]
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Read MoreMobile App Install Fraud Rate [CHART]
Over the past 12 months, mobile attribution firm AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide.
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