Posts by derickson
US Local vs National Social Media Ad Spending, 2012-2017 [TABLE]
BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013.
Read MoreNetwork TV Streaming & Pay TV, 2011 vs 2012 [CHART]
19% of TV video streamers and downloaders in 2012 reported decreasing service (“cord-slicing”) in the past year.
Read MoreTop Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]
Online ad revenues grew by 15% year-over-year in 2012.
Read MoreGlobal mCommerce Interest By Gender, April 2013 [CHART]
Men appear to be more interested in using their mobile phones than women.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreSmall Biz Owners' Social Media Activity, April 2013 [CHART]
81% of small business owners say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago.
Read MoreConsumers & Cross-Channel Retail, April 2013 [TABLE]
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.
Read MoreDaily Search Marketing Tactics, Q3 2012 [CHART]
The rising tide of mobile queries brought several search engine optimization (SEO) matters to a head in 2012.
Read MoreUS Local Mobile vs Desktop Search Volume, 2011-2016 [CHART]
Google estimated that 20% of searches across all platforms worldwide have local intent.
Read MoreTop 10 Mobile Content Activities, December 2012 [TABLE]
More searching happens on the tablet, but it is largely located in the home.
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