Posts by derickson
Preferred Social Logins, Q4 2011-Q1 2013 [CHART]
By Q1 2013, Facebook social login use had dropped down to a 46% share, while Google rose to 34%.
Read MoreEvian Babies Return [VIDEO]
Evian has brought the dancing babies back for a reprise. Can’t go wrong with dancing babies.
Read MoreConsumer Interest In Targeted Online Ads, April 2013 [CHART]
40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.
Read MoreUsefulness Of Select Social Media Sites To B2B Marketers, April 2013 [CHART]
While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months.
Read MoreB2B Search Advertising Trends, Q1 2012-Q1 2013 [CHART]
Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat.
Read MoreMobile Ad Traffic By Device, Q4 2012 vs Q1 2013 [TABLE]
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
Read MoreGlobal Ad Spending Growth By Media, 2012 [CHART]
TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Read MoreGlobal Marketing Budgets, October 2011 – April 2013 [CHART]
Marketing budget conditions improved again this month.
Read MoreUS Desktop vs Mobile Social Media Ad Spending, 2012-2017 [TABLE]
Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [TABLE]
This year native spending will account for nearly 40% of total social media ad spending.
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