Posts by derickson
Consumers' Pre- & Post-Real Time Marketing Behavior, February 2012 [CHART]
Nearly half of consumers said they would feel more positive after exposure to real-time marketing, while 46% would be more interested in the brand.
Read MoreDaily Time Media Consumption By Media, 2010-2012 [TABLE]
The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.
Read MoreSocial Media Users Attitudes Toward Effectiveness Of Real-Time Event Marketing, March 2013 [CHART]
To be successful in real-time marketing, marketers and their agencies need to rethink the creative process.
Read MoreShare Of Marketing Budgets For Search Engine Optimization, May 2013 [CHART]
53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year.
Read MoreBrand Engagement On Pinterest, March 15 – April 15, 2013 [CHART]
Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.
Read MoreDemographics Of Online Video Viewers By Video Type, May 2013 [TABLE]
1 in 5 or more American adults watch a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis.
Read MoreFacebook's Mobile Monthly Active Users, Q4 2010-Q1 2013 [CHART]
The number of mobile monthly active Facebook users grew by more than 10% quarter-over-quarter, to reach more than three-quarters of total monthly active users worldwide.
Read MoreMost Popular Gaming Devices Of Tablet Owners, May 2013 [CHART]
50% of tablet owners played a video game on their device in the past 30 days.
Read MoreCustomer Loyalty To Restaurants, May 2013 [CHART]
42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.
Read MoreSocial Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]
Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.
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