Posts by derickson
Fortune 500 Social Media Use By Platform, 2016-2018 [TABLE]
Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…
Read MoreWebsite Redesign Project Plan, Phase 1
The first steps in a website redesign project plan include doing an organizational audit, setting organizational goals, and identifying the stakeholders.
Read MorePrevelance Of Content Marketing, 2017-2019 [CHART]
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MoreEmail Engagement Tactics [INFOGRAPHIC]
This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.
Read MorePodcast Discovery Channels [CHART]
The podcast audience is growing, and people are becoming heavier listeners over time.
Read MoreValentine's Day Spending, 2009-2019 [CHART]
Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.
Read MoreConsumer Spending By Generation [TABLE]
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
Read MoreMillennials' Word Of Mouth Brands [CHART]
Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
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