Posts by derickson
Digital Channels By Ability To Drive Store Traffic & Sales, May 2013 [CHART]
Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.
Read MoreSenior Execs Attitudes Toward Social Media, May 2013 [TABLE]
51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.
Read MoreGlobal Pricing Intelligence Adoption, April 2013 [CHART]
Just 13% of retailers around the world have fully deployed any pricing intelligence solutions.
Read MoreDaily Holiday Price Changing By Select US Retailers, 2011 & 2012 [CHART]
Major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011.
Read MoreStrategic Pricing Challenges, 2012 & 2013 [CHART]
Online retailers looking to gain margin advantage are increasingly using dynamic pricing.
Read MoreBeyond Social Media: Nutella & Skittles Go Nuts [PODCAST]
This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.
Read MoreConcentration Of Twitter Activity, May 2013 [CHART]
The top 1% of Twitter users accounted for 20% of all tweets.
Read MoreAffluents' Shopping Habits, May 2013 [TABLE]
Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online.
Read MoreMost Common Social Media Ad Targeting Methods, May 2013 [CHART]
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.
Read MoreSources That Inspire Online Purchases, May 2013 [CHART]
Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).
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