derickson, Author at e-Strategy

Google Glass Marriage Proposal [VIDEO]

Code 42 developer Breon Nagy recently captured his marriage proposal for posterity via Google Glass.

US Mobile Gaming Revenue Share By Type, 2011-2017 [CHART]

This year, the largest share of revenues will come from downloads of games themselves, with in-game purchases accounting for just slightly less.

Beyond Social Media: Superman Shaving, Gen Z & A Google Glass Proposal [PODCAST]

This week: Superman Shaves For Gillette, Delta Customer Service Tweets, Generation Z, and a Google Glass marriage proposal.

US Mobile Gaming Revenues By Type, 2011-2017 [TABLE]

Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011.

Digital & Offline Marketing Budget Allocations By Objective, March 2013 [CHART]

Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget.

Changes In Digital Marketing Spending By Category, March 2013 [CHART]

Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.

Millennials That Have Been Rejected For A Job Due To Negative Online Content [CHART]

One in ten young people have been rejected for a job because of their social media profile.

Content With The Best ROI, January 2013 [CHART]

Most marketers thought the best return on investment (ROI) came from featured articles (62%), videos (52%) and white papers (46%).

Branded Content Marketing Activities, April 2013 [CHART]

Nearly seven in 10 respondents distributed their content in digital media other than email or the brand’s own website, while 67% purchased advertising space for their content.

Branded Content Acquisition Sources, April 2013 [CHART]

Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source.