derickson, Author at e-Strategy

Responses To Out-Of-Home Advertising, May 2013 [TABLE]

3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.

Delta Airlines & The Immediacy Of Twitter Customer Service [VIDEO]

Author & Keynote Speaker Scott Stratten tells the story of how Delta airlines saved their brand from a lifetime of shunning with one well-timed tweet.

Consumer Awareness Of Native Advertising, May 2013 [CHART]

Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative.

Tweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]

65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.

Share of eCommerce Traffic From Smart Devices, Q1 2012 – Q1 2013 [CHART]

Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter.

Mobile Video Discovery Methods, May 2013 [CHART]

35% of mobile device owners watch videos on their device.

Online Video Ads Views, December 2011 – April 2013 [CHART]

Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April.

Cross-Device Travel Research & Purchase Behavior, May 2013 [CHART]

Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.

American B2B Media & Information Industry Revenues, H1 2010-H2 2012 [CHAT]

Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011.

US Mobile Phone Gamers, 2011-2017 [TABLE]

Double-digit mobile gaming growth rates will continue into 2015, when half of all US residents are expected to play games via their mobile phone at least once per month.