Posts by derickson
Western Europe Smart Phone Penetration, 2012-2014 [MAP]
Western Europe as a whole will reach 50% smart phone market penetration in 2014.
Read MoreAsia-Pacific Smart Phone Penetration, 2012 & 2014 [MAP]
South Korea led the world last year in the share of mobile users who used a smartphone, at 60%.
Read MoreNorth American Smart Phone Penetration [CHART]
The worldwide smart phone penetration is expected to remain just under one-third in 2013 and will approach the halfway point by 2017.
Read MoreTop 5 TV-Related Social Media Activities, May 2013 [CHART]
Viewers average 10 TV-related activities on social media on a weekly basis.
Read MoreShare Of E-Commerce Site Traffic By Source, Q4 2011-Q4 2012 [CHART]
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.
Read MoreHow Millennials Spend Their Free Time By Gender, May 2013 [CHART]
58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.
Read MoreRetail Mobile Path To Purchase, May 2013 [TABLE]
Just 6% of smartphone users conducted their most recent mobile retail search in-store.
Read MoreConsumer Attitudes Toward Rebates, May 2013 [TABLE]
83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.
Read MoreGlobal Marketing Budgets, October 2011-May 2013 [CHART]
Marketing budget conditions have improved for the 5th consecutive month.
Read MoreBenefits Of Social Media Marketing To SMBs, January 2013 [CHART]
The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.
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