Posts by derickson
Marketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]
While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.
Read MoreSmart Phone Activity Share By OS, May 2013 [CHART]
Americans spend about an hour each day on their smart phones (58 minutes to be exact).
Read MoreHow Top Customer Experience Marketers Differ, May 2013 [CHART]
Acquiring new customers (42%), retaining existing customers and improving loyalty and satisfaction (36%), and creating consistent, relevant and positive customer experiences across channels (34%) are among the top challenges being faced by marketers today.
Read MoreFemale Deal Shopping Motivations, May 2013 [CHART]
Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars.
Read MoreMobile & Tablet Video Ad Views By OS, Q1 2013 [CHART]
More mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1.
Read MoreOnline Streaming Habits, May 2013 [TABLE]
A survey from M-GO of streaming media consumers finds that new TV shows are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow.
Read MoreSmall Businesses & Email List Growth, May 2013 [TABLE]
57% of respondents said they are always actively trying to grow their email lists.
Read MoreOnline Video Views By Duration, Q1 2013 [CHART]
86.7% of video views on “Linear + Digital” networks were less than 5 minutes in length, as were 86.2% of video views on “Digital Pure-Play” networks.
Read MoreTop 10 Global Media Owners, 2012 [CHART]
Google stands alone at the top of the list, with an estimated $37.9 billion in revenues, more than $10 billion ahead of its nearest competitor, The DirectTV Group.
Read MoreMoms' Social Sharing By Content Type, May 2013 [CHART]
30% of mothers shared content on the ShareThis network during the period, compared to 10% of the network’s overall average.
Read More