derickson, Author at e-Strategy

Television Viewing Places By Device, June 2013 [TABLE]

64% of smart phone TV viewing occasions occurred at home.

Twitter Opens Analytics Dashboard To Everyone [VIDEO]

Twitter has opened up its Analytics Dashboard for everyone so now users can understand how their overall account and individual tweets perform.

Preferred Television Genres By Viewing Device, June 2013 [CHART]

On the traditional TV, news and business (31%) got the edge on drama (30%) and comedies (29%) as the top genres by percentage of viewing occasions.

TV Viewing Times By Device, June 2013 [TABLE]

A plurality of tablet (22%) and smart phone (28%) TV viewing occasions tracked occurred during the daytime, between 9 AM and 3 PM.

Global Entertainment & Media Content Spending, 2008, 2013 & 2017 [CHART]

While physical purchases represented 88% of total spending on Entertainment & Media content in 2008, that number has dropped to 73% this year, and will fall to 53% by 2017.

Attention Online Shoppers Pay To Retailers’ Facebook Updates, June 2013 [CHART]

Just 14% of respondents either skip over retailers’ updates (8%) or claim to not notice them at all (6%).

Smart Phone Market Penetration, October 2011 – April 2013 [CHART]

During the 3-month period ending in April 2013, comScore says that the share of mobile subscribers with a smartphone was essentially flat from March, at 58%.

US Print vs. iPad Magazine Ad Units, Q1 2012 & Q1 2013 [TABLE]

The number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages.

Americans Who Click On Search Engine Ads By Age, August 2012 [CHART]

US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.

American Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]

95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.