Posts by derickson
Online CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
Read MoreInfluence Of Shipping Costs On Online Shoppers, June 2013 [TABLE]
When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.
Read MoreNewspaper Circulation & Advertising Trends By Region, 2012 [CHART]
Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.
Read MoreTelevision Consumption By Device, June 2013 [CHART]
Just 2% of all TV hours logged were on tablets (1%) or smart phones (1%).
Read MoreAmazon's Position In Consumer Electronics Purchase Path, June 2013 [CHART]
When consumers visited a retail site online, 1 in 3 went to Amazon.
Read MoreSocial Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]
27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.
Read MoreTwitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]
Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.
Read MoreQ1 Online Ad Revenues, 1996-2013 [CHART]
Online ad revenues grew by 15.8% year-over-year in Q1, increasing from $8.3 billion to $9.6 billion.
Read MoreAutomating Marketing Decision-Making Process By Channel, 2013 [CHART]
The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.
Read MoreContext-Sensitive Real-Time Offers, 2013 [CHART]
About two in five leaders were already putting out real-time offers this year to customers based on customer context, a relatively sophisticated process.
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