derickson, Author at e-Strategy

Showroomers' Response To Permanent Price Matching, June 2013 [CHART]

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online.

US Vehicle Shoppers Who Have Visited An Auto Website On Smart Phone, 2010-2012 [CHART]

The percentage of in-market shoppers who visited an automotive website from their smart phone increased from 17% in 2010 to 31% in 2012.

Ad Spending Share Of US Automobile Dealerships By Media, 2002-2012 [TABLE]

Dealers have dramatically increased their digital ad spending over the past decade, from just 5.0% of spending in 2002 to 26.5% in 2012.

US Automotive Online Ad Spending, 2011-2017 [TABLE]

The US automotive industry will spend $5.07 billion in 2013 on paid digital advertising, and that total is expected to rise to $7.80 billion by 2017.

Demographics Of US Android & iPhone Owners, May 2013 [TABLE]

Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.

US Smart Phone Owners By OS, May 2013 [CHART]

In May 2013, Android was ahead of iOS by 3 percentage points; Android ran on 28% of mobile phone owners’ smart phones, compared with 25% on iPhones running iOS.

Case Study: Miss Utah's Online Reputation Issues [VIDEO]

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.

Creepy Loyalty Programs, December 2012 [CHART]

The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.

Most Popular Types Of Loyalty Programs, December 2012 [CHART]

US internet users on average participated in 7.4 loyalty programs last year.

US Google Net Ad Revenues, 2011-2015 [TABLE]

Mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues for Google by 2015.