derickson, Author at e-Strategy

How Media Organizations Use Facebook Data To Promote Content [VIDEO]

Jay Budzik and Jason Jedlinski share how Perfect Market’s social sharing tool helped KTLA.com nearly double its Facebook referral traffic.

Traditional Television Viewing By Age, Q1 2011-Q1 2013 [TABLE]

Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.

Best Sources For Marketing & Advertising, June 2013 [CHART]

Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).

Customer Frustration With Companies' Online Communications, June 2013 [CHART]

80% consumers in the US & UK said that one of their top 2 frustrations about companies’ use of online communications was too many unwanted email messages.

Omnichannel Marketing Benefits, June 2013 [CHART]

60% of respondents said that omnichannel efforts can drive a great deal of value in brand marketing and brand awareness, with another 33% saying the efforts can drive some value.

Facebook Ad Performance By Industry, Q1 2013 [CHART]

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.

What It's Like To Be A Tennis Star: Bethanie Mattek-Sands Through Google Glass Brightly [VIDEO]

Pro WTA tennis player and Glass Explorer Bethanie Mattek-Sands as she prepares for Wimbledon.

Tablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]

Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.

Average Global Hotel Website Pageviews/Visit by Device, Q4 2012 [CHART]

Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.

Global Hotel Website Visits By Device, Q4 2012 [CHART]

Google predicted that US hotel searches would be up 24% in 2013 overall, but that includes a 68% uptick in searches from mobile devices against a 4% decrease in desktop queries.