Posts by derickson
Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Read MoreExpectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreAd Viewability Benchmarks By Site Type, 2012 [CHART]
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
Read MoreOnline Video Ad Views, December 2011 – May 2013 [CHART]
In May, Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month.
Read MoreReach & Frequency Of Video Ads, January – May 2013 [CHART]
About 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%.
Read MoreCollege Student Spending, 2009-2013 [CHART]
After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.
Read MoreMedia & Entertainment Strategic Priorities During Digital Transformation, June 2013 [CHART]
Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.
Read MoreTop Obstacles To Omnichannel Strategies, June 2013 [CHART]
A sizable majority of retailers believe that multi-channel customers are either significantly (47%) or slightly (29%) more profitable than single-channel customers, something consumers themselves appear to agree with.
Read MoreMost Important Multi-Screen Video Ad Metrics, June 2013 [CHART]
While completion rate (with a rating average of 2.56, where 1 is most important) shows up as the most important metric, brand uplift (2.69) is close behind in value.
Read MoreConsumer Attitudes Toward Personalization, June 2013 [CHART]
Only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed.
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