Posts by derickson
Understanding Of Online Customer's Experience, June 2013 [CHART]
44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).
Read MoreConsumer Attitude Toward Ads On TV vs Original Streaming Video, January 2013 [CHART]
45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.
Read MoreFactors Influencing Digital Video Spending, April 2013 [CHART]
73% of respondents saying better targeting would affect how much more they would spend on digital video.
Read MoreGoogle To Enter The Video Game Console Market [VIDEO]
Bloomberg’s Scarlet Fu reports that Google is looking to capitalize on its mobile strength to push a gaming console to challenge Sony, Nintendo and Microsoft for control of your living room.
Read MoreDigital Video vs. TV For Awareness & Engagement, April 2013 [CHART]
Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.
Read MoreDead Google Products [INFOGRAPHIC]
This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.
Read MoreiStockphoto Customer Service Fail [VIDEO]
iStockphoto is making its customers’ previously purchased credits expired in a thinly-veiled attempt to get them to buy more.
Read MoreUS Online Sponsorship Ad Spending, 2011-2017 [CHART]
eMarketer estimates sponsorship spending in the US will rise 22.1% this year, from $1.54 billion in 2012 to $1.88 billion.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
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