Posts by derickson
Immediate Text Message Marketing Responses By Industry, June 2013 [CHART]
The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.
Read MoreReactions To A Friend's Product Like On Social Media, June 2013 [TABLE]
Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.
Read MoreFactors That Influenced TV & VOD Consumption On Alternate Devices, June 2013 [CHART]
Roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming.
Read MoreBeyond Social Media Podcast: Nik Wallenda, Men's Warehouse & Short Form Video [VIDEO]
This episode: Nik Wallenda’s Grand Canyon tense tightrope; Men’s Warehouse boardroom battle; Instagram, Vine, Google Glass & the rise of short form video.
Read MoreBenefits Of Video Email Marketing, February 2013 [CHART]
81% of respondents were at least somewhat likely to start putting videos into their emails.
Read MoreWhy Marketing Execs Don't Use Video In Email Marketing, February 2013 [CHART]
Forty-three percent of marketers said they didn’t use videos in email messaging simply because they lacked the content, making it the most prominent obstacle to the practice.
Read MoreAmerican Tablet Owners By Model, 2013 [TABLE]
Android tablets were in use by 59% of tablet-owning households in 2013, the same percentage that reported owning Apple’s iPad or iPad mini.
Read MoreDemographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]
Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.
Read MoreConsumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]
Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.
Read MoreSkills Needed To Be A Successful Marketer, June 2013 [CHART]
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
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