Posts by derickson
Roles Of B2B Content In Purchase Decisions, April 2013 [CHART]
The greatest percentage of respondents (58%) said that content played a role in purchasing decisions when it helped them find new solutions to problems.
Read MoreOnline B2B Content Influence On Vendor Selection, April 2013 [CHART]
60% of B2B decision-makers worldwide said online content had a moderate effect on what vendors they chose to work with.
Read MoreGlobal Online & Social Activities By Device, Q1 2013 [TABLE]
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
Read MoreGlobal Online Entertainment Activities By Device, Q1 2013 [TABLE]
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.
Read MoreGlobal Online Shopping Behavior By Device, Q1 2013 [TABLE]
Three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet.
Read MoreShort Form Video Trend [VIDEO]
During this segment of the Beyond Social Media podcast, B.L. Ochman and David Erickson discuss the short form video trend.
Read MoreYouTube vs. Vine Engagement Rates On Twitter, May 6 – June 5, 2013 [CHART]
New data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.
Read MoreUpscale Latinos, June 2013 [TABLE]
Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.
Read MoreDevices College Students Own, June 2013 [CHART]
The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.
Read MoreGlobal Online Ad Spending Forecast By Format, 2013 [CHART]
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.
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