derickson, Author at e-Strategy

Consumer Attitudes Toward Restaurant Technology, October 2012 [CHART]

66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.

Daily Deal Purchase Frequency, March 2013 [CHART]

38.2% of US internet users subscribed to at least one daily deal in March 2013, down from 45.3% in September 2011.

College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

Daily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]

Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.

TREND: Smaller American Households [VIDEO]

Bloomberg’s Scarlet Fu displays the declining numbers in the average American household over a 20 year period.

Customer Service Response Time Expectations By Channel, June 2013 [CHART]

When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.

Consumer Attitudes Toward Online Tracking, June 2013 [CHART]

Internet users overwhelmingly disagree with the premise that they find online tracking to be harmless if it results in their being shown more relevant ads.

Time Spent Watching Mobile Video, January – March 2013 [CHART]

It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.

Top Tech Trends Affecting Retail, June 2013 [CHART]

71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).

Top Lead Prospecting Channels, 2012 vs 2013 [CHART]

Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).