derickson, Author at e-Strategy

reddit User Demographics, May 2013 [TABLE]

Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.

reddit Users By Age & Gender, May 2013 [CHART]

Some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.

CASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]

Take an inside look at the campaign headquarters, the thrilling successes & informative failures Obama for America encountered at the cutting edge of online politics.

Google's Awesome Google Glass Public Relations Strategy [VIDEO]

Beyond Social Media hosts David Erickson, Albert Maruggi and B.L. Ochman discuss Google’s very smart public relations/earned media campaign for the Google Glass rollout.

Case Study: McGladrey Enjoys 300% Increase In Content Creation [VIDEO]

Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey, explains how his team developed a content creation engine to drive increased thought leadership and lead generation.

B2B Email Metrics By Subject Line Keyword, June 2013 [CHART]

With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.

Attitudes Toward Pay-TV Subscriptions, June 2013 [TABLE]

Viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent.

Top Customer Experience Tools, June 2013 [CHART]

9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.

How Clorox Managed To Insult Men Everywhere [VIDEO]

In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.

Mobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]

1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.