Posts by derickson
Top 10 Most Effective Television Commercials Of Q2 2013 [TABLE]
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Read MoreMagazine Advertising Trends, H1 2013 [CHART]
Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013.
Read MoreSocial Media Fatigue, July 2013 [TABLE]
52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.
Read MoreInterest In TVCommerce, May 2013 [CHART]
Of interested TV shoppers, 82% said they could see themselves purchasing products featured in a TV program.
Read MoreAmericans Who Would Shop Via TV, May 2013 [CHART]
More than two-thirds of Americans said they were interested in using their TVs for shopping.
Read MoreTop Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Read MoreNorth American Sponsorship Spending By Type, 2011-2013 [TABLE]
Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.
Read MoreMobile Share Of Search Engine Traffic, Q2 2012 – Q2 2013 [CHART]
Smart phones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier.
Read MoreIntegration Of Social Media & SEO, July 2013 [CHART]
Marketers who rate the ability of their companies’ SEO strategy to achieve important objectives as very successful show some different priorities than those who deem their strategies to not be successful.
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