Posts by derickson
Fortune 500 Corporate Social Media Use, July 2013 [CHART]
Twitter remains the most popular tool for corporate communications, used by 77% this year (up from 73%), with Facebook (70%, from 66%) and YouTube (69% vs. 62%) also in the top tier of adoption.
Read MoreBenefits Of Behavioral Marketing, July 2013 [CHART]
The vast majority of marketers surveyed believe that behavioral marketing can boost their performance in a range of areas, most notably in return on investment, revenue attributable to marketing activities, and customer satisfaction and loyalty.
Read MoreAmericans' Leading Sources Of News By Media, June 2013 [TABLE]
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
Read MorePreferred Source Of News By Media & Demographic, June 2013 [TABLE]
Those older than 65 and those without a college degree were the most likely to prefer TV news.
Read MoreNorth American Mobile App User Retention By Notification Quality, September 2012 [CHART]
Apps that employed push notifications retained up to 100% more of their users compared with apps that had not used push notifications.
Read MoreMost Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
Read MoreGlobal Mobile Message Traffic, 2012 & 2017 [CHART]
Juniper Research estimates the number of mobile messages sent worldwide in 2012 totaled 14.7 trillion.
Read More9% Of Americans Check Their Smart Phone During Sex [VIDEO]
During this segment of Episode 7 of the Beyond Social Media Show, David Erickson discusses where people use their smart phones with colleagues B.L. Ochman and Albert Maruggi.
Read MoreBranded Video Sharing Activity By Day Of The Week, July 2013 [CHART]
The data shows that sharing activity was highest on Fridays (15.9% above-average), with Wednesdays (+14.1%) and Thursdays (+7.5%) the next-most active days.
Read MorePreferred Media Type For Main News Source By Age, July 2013 [CHART]
Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.
Read More