derickson, Author at e-Strategy

Global eCPM Averages, March vs June 2013 [CHART]

Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.

Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.

Loss of customers comes in as the second-most prioritized risk, closely behind high taxation.

Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).

25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.

eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.

64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.

Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.

Matt Cutts, the head of Google’s Web spam team, explains how Google treats content that includes duplicate copy such as legal disclaimers.

72% of smart phone owners are within 5 feet of their devices the majority of the time.