derickson, Author at e-Strategy

What Devices People Use To Check Email, May 2013 [CHART]

Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.

The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.

58% of smart phone owners practice showrooming.

Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.

Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.

Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.

Facebook is the top social site among Hispanics, followed distantly by LinkedIn.

Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.

In many cases, the only people with a clear grasp of advertising metrics are in the digital department.

27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.