Posts by derickson
Top Social Video Verticals By Share Of Voice, Q2 2013 [CHART]
The number of branded video shares grew by 7% quarter-over-quarter in Q2 to exceed 33 million.
Read MoreIn-App vs. Web Mobile Ad Click Rates, May 2013 [CHART]
Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).
Read MoreBack-to-School Spending, 2004-2013 [CHART]
Families with school-age children plan to spend an average of $634.78 this year, down from $688.62 last year.
Read MoreHispanics’ Mobile Use By Day, July 2013 [CHART]
Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.
Read MoreMarketers' Real-Time Marketing Plans By Channel, April 2013 [TABLE]
Email was the No. 1 channel where marketers sent out real-time personalized messages, used by 55% of respondents.
Read MoreMarketers' Definitions Of Real-Time Marketing, April 2013 [CHART]
77% of marketers in North America said real-time personalization was a high priority.
Read MoreSocial Media Site Satisfaction, 2012 vs. 2013 [CHART]
Social networks saw their overall customer satisfaction score fall a point to 68 on ACSI’s 100-point scale, a reading that puts it above only ISPs.
Read MoreLeading Online Marketing Challenges For Local Merchants, July 2013 [CHART]
40% of local merchants are spending 5 or more hours a week on marketing their businesses, but that the vast majority either have a single person (51%) or no-one at all (37%) managing or supervising their digital marketing programs and initiatives.
Read MoreUS Population By Race Or Ethnic Group As Of July 1, 2012 [TABLE]
Asian-Americans were the fastest-growing race or ethnic group in the US last year, growing by 2.9% year-over-year to reach 18.9 million.
Read MoreTop Real-Time Marketing Benefits, July 2013 [CHART]
44% of marketers either deployed or are planning real-time solutions and another 24% evaluating them.
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