Posts by derickson
Most Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
Read MoreGlobal Ad Spending Growth By Medium, Q1 2013 [CHART]
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%.
Read MoreSocial Media Influence Over Female Fashionistas & Social Shoppers, July 2013 [CHART]
Blogs and message boards are fashionistas’ most influential social property when making buying decisions.
Read MoreCoupon Users By Source & Age, July 2013 [CHART]
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreTypes Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Read MoreTop Social Sharing Channels By Industry, Q2 2013 [TABLE]
Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.
Read MoreTop Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]
iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.
Read MoreDesktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]
Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
Read MoreGlobal Email Open Rates By Daypart & Device, May 2013 [TABLE]
Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.
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