Posts by derickson
US TV vs. Online Video Ad Spending, 2011-2017 [TABLE]
Even with the rapid rise of digital video viewership and ad spending, levels of spending on online and mobile video fall far below spending on TV.
Read MoreUS Total Ad Spending By Media, 2011-2017 [TABLE]
eMarketer expects TV to continue to capture the largest share of paid ad spending in the US for the foreseeable future, though its percentage of total spending will drop slightly, from 39.1% in 2012 to 38.8% this year.
Read MoreUS Total Media Ad Spending, 2011-2017 [CHART]
eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels.
Read MorePPC Professionals' Areas Of Focus In 2014 [CHART]
85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Read MoreMobile Device Share Of Online Conversions, August 2013 [CHART]
A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.
Read MoreB2C Email Read Duration By Device, Q2 2013 [CHART]
53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.
Read MoreMillennials' Interest In Paying For TV, August 2013 [CHART]
18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.
Read MoreSmart Phone vs. Desktop Traffic Growth By Select Industries, H1 2012 – H1 2013 [CHART]
Smart phone traffic has grown 10 times more quickly than desktop traffic over the past year.
Read MoreUS Mobile Ad Spending, 2011-2017 [TABLE]
Mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.
Read MoreUS Digital Ad Spending, 2011-2017 [CHART]
US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year.
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