derickson, Author at e-Strategy

US Digital Ad Spending By Format, 2011-2017 [TABLE]

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

US Mobile Ad Spending By Format, 2011-2017 [TABLE]

In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.

Demand For Brand-Related Mobile Alerts, 2009-2013 [CHART]

45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.

Mobile Advertisers' Use Of Geo-Precise Targeting Techniques, Q2 2012 – Q2 2013 [CHART]

90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2.

Cumulative Shelf Life Of An Email Campaign, 2012 [CHART]

Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.

Gmail Tabs Open Rates By Email Service, August 2013 [TABLE]

Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.

Millennials' Changing Alcoholic Beverage Preferences, 1992-1994 vs 2012-2013 [CHART]

60% of American adults drink alcohol at least occasionally.

Health Care Pros Who Use Multiple Devices On The Job By Specialty, May 2013 [CHART]

The informational needs of doctors and other health care providers have likely helped to push the adoption of mobile devices.

Devices Health Care Professionals Use On The Job, 2012 & 2013 [CHART]

A May 2013 survey of US health care practitioners found that 86% of them had used a smart phone for professional purposes in 2013, up from 78% the previous year.

Forms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]

73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.