Posts by derickson
Net Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Across all devices, Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year.
Read MoreNet Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]
The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012.
Read MoreMillennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]
Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.
Read MoreGoogle Helpouts – A New Virtual Expert Consulting Platform [VIDEO]
Google Helpouts are built on Hangouts video conferencing technology and Google Wallet to allow experts to charge for virtual consultations.
Read MoreFacebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreOnline Merchants' Search Traffic & Revenues, H1 2012 vs H1 2013 [CHART]
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search.
Read MoreSMBs Loyalty Programs, August 2013 [CHART]
38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers.
Read MoreGlobal Marketing Budgets, October 2011 – August 2013 [CHART]
Marketing budgets continue to improve across major regions.
Read MoreKevin Spacey Discusses The Changes Affecting The TV Industry [VIDEO]
Kevin Spacey considers the changes sweeping the TV industry and the opportunities for those who live to tell stories and engage audiences.
Read MoreComparative Estimates Of Marketers Using LinkedIn, 2012 [CHART]
A review of several studies indicates that in 2012, about 80% of marketers were using LinkedIn for business.
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