Posts by derickson
Viewership Growth For Digital TV Online & Mobile Video, 2012-2017 [CHART]
There will be 204.6 million US digital video viewers in 2017, representing 78.1% of internet users and 62.7% of the general population.
Read MoreCMOs & CIOs Attitudes On The Need For Marketing/IT Alignment, August 2013 [CHART]
44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.
Read MoreLongevity Of Top Brands' Tumblr Reblogs [CHART]
When it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.
Read MoreConsumers' Online Shopping Purchase Influences, August 2013 [CHART]
56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their purchase decision when shopping online.
Read MoreMotivations Of SMBs' Twitter Followers, August 2013 [TABLE]
The top reason Twitter users follow SMBs is to get updates on future products (73%).
Read MoreOutdoor Advertising Revenue Growth, Q2 2011 – Q2 2013 [CHART]
After outdoor advertising revenues increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion.
Read MoreGlobal Ad Spending, 2011-2017 [CHART]
eMarketer predicts an increase of 2.8% in total media ad spending worldwide this year.
Read MoreGlobal Online Ad Spending By Region, 2011-2017 [TABLE]
North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.
Read MoreGlobal Mobile Ad Spending Share By Region, 2011-2017 [TABLE]
This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads.
Read MoreNet Online Ad Revenues By Company, 2011-2013 [TABLE]
Facebook’s worldwide ad revenues are expected to reach $6.36 billion this year.
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