Posts by derickson
Variety Of Channels Watched By TV Viewers, September 2013 [CHART]
Almost 9 in 10 TV viewers say they watch the same channels over and over again.
Read MoreSmart Phone Online Video Ad Shares By Manufacturer, September 2013 [CHART]
Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads.
Read MoreHotel Mobile App Features, April 2013 [TABLE]
While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.
Read MoreAverage Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Read MoreMobile Use Among Leisure Travelers, 2011 & 2013 [CHART]
Among US leisure travelers with a household income of at least $50,000 who took a trip at least 75 miles from home in 2012, 62% used smartphones this year, and 43% used tablets.
Read MoreUS Smart Phone Users By OS, 2011-2014 [TABLE]
Android, which grew rapidly in popularity soon after its release, fell from triple-digit to double-digit increases in users in 2012—that year its growth rate actually lagged behind iOS.
Read MoreUS Smart Phone Share By OS, 2011-2014 [CHART]
eMarketer estimates there will be 140 million smartphone users in the US by the end of this year, up from 121.4 million last year and set to reach 159.9 million by 2014.
Read MoreMost Desirable Future TV/Video Services & Options, September 2013 [CHART]
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
Read MoreC-Suite's Support For Digital Business Initiatives, September 2013 [CHART]
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.
Read MoreValue Of B2B Pay-Per-Lead Advertising By Content Type, September 2013 [CHART]
B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns.
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