Posts by derickson
Personal Care Brand Mobile Apps By Device, July 2013 [CHART]
Mobile apps fared even more poorly than other digital strategies among personal care companies, with only 16% of brands adopting them for the iPhone, and 12% for Android.
Read MoreSocial Networks Used By Personal Care Brands, July 2013 [CHART]
While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.
Read MoreTypes Of Coupons At Personal Care Brand Sites, July 2013 [CHART]
Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.
Read MoreImportance Of Omnichannel Strategy Elements, June 2013 [TABLE]
An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.
Read MoreINTERVIEW: Gavin Newsom Discusses The Future of Higher Education [VIDEO]
Gavin Newsom, Lieutenant Governor of California, discussed how technology can help fix broken education systems in the US with LinkedIn at TechCrunch Disrupt SF.
Read MoreHoliday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]
In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.
Read MorePlanned Consumer Holiday Spending Changes, 2012 & 2013 [CHART]
Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the same as last year during the holidays, with only 8.9% intending to spend more, down slightly from 2012.
Read MoreMobile Email Interactions, Q2 2013 [CHART]
Fully half of email opens during Q2 occurred only on a mobile device.
Read MoreTop Factors Affecting Digital Business Initiatives, September 2013 [TABLE]
C-suite executives were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success influencing digital business initiatives,
Read MoreSmart Phone Users' Attitudes Toward Ad Tracking, September 2013 [CHART]
About 7 in 10 smart phone users are aware that advertisers track their mobile activities in order to deliver targeted ads based on their behavior.
Read More