derickson, Author at e-Strategy

Motivations For Social Media Sharing, September 2013 [CHART]

Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.

Top Business Objectives For Online Advertising, September 2013 [CHART]

More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective.

Gmail Promotional Tabs Effect On Brand Emails, September 2013 [CHART]

While Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.

Changes In Ad Spending By Medium [CHART]

US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion.

Smart Phone Penetration, October 2011 – July 2013 [CHART]

Smart phone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July.

Emails Volume Growth, Q2 2012 – Q2 2013 [CHART]

Email volume grew by 17.9% year-over-year in Q2.

Pre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]

Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.

Prevalence Of In-House Agency Use, 2008 vs. 2013 [CHART]

58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008.

Online Americans' Attitudes Toward Internet Privacy, September 2013 [CHART]

Only 37% of American internet and smartphone users believe it’s possible for someone to use the internet completely anonymously, so that none of their online activities can be easily traced back to them.

Promoted Twitter Complaints Criticize British Airways [VIDEO]

David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.