Posts by derickson
Consumer Attitudes Toward Proactive Customer Service, September 2013 [TABLE]
87% of US adults are happy to be contacted proactively by companies regarding customer service issues.
Read MoreReasons People Click On Smart TV Ads, September 2013 [CHART]
Most said it was because they were interested in the advertised product or brand.
Read MoreHow People Share Information About SMBs They Follow On Twitter, May 2013 [CHART]
People were most likely to have retweeted SMB content if they enjoyed it, at 70%.
Read MoreTop Reasons People In The US & UK Follow SMBs On Twitter, May 2013 [CHART]
The leading reason respondents gave for following an SMB on Twitter was to receive updates on future products, at 73%.
Read MoreTypes Of Data Companies Analyze, 2012 & 2013 [TABLE]
Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.
Read MoreImportant Tactics For Brand Marketing, April 2013 [CHART]
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
Read MoreUS Online Ad Spending Growth & Share By Objective, 2011-2017 [TABLE]
eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response.
Read MoreYahoo! Screen App [VIDEO]
David Erickson discusses the new Yahoo! Screen app that consolidates video from Yahoo!’s partners into one video viewing mobile app.
Read MoreGoogle+ Offer's Embeddable Posts [VIDEO]
David Erickson discusses the new feature Google has added to it’s Google+ social network: Embeddable posts.
Read MoreKitKat Secures Naming Rights For Android 4.4 [VIDEO]
Discussion of Google offering the naming rights to it’s Android operating system to KitKat during this segment of episode 15 of the Beyond Social Media show.
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