derickson, Author at e-Strategy

Frequency Of In-Store Mobile Research By Price, September 2013 [CHART]

The higher the product’s price, the more likely mobile shoppers will conduct an information research while in-store.

eCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]

During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.

Video Engagement: Live vs On-Demand Video, Q2 2013 [CHART]

While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.

Stages At Which Consumers Visit Pharmaceuticals Websites, 2012 & 2013 [CHART]

Web users were also most likely to visit pharma websites following a diagnosis, rather than after they experienced symptoms or before they’d filled a prescription.

Most Popular Sites For Health Information, July 2013 [CHART]

More than half of consumers named WebMD as their most accessed digital resource for health information.

Frequency With Which American Mothers Share Deals On Social, July 2013 [CHART]

56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.

Online Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]

Well over half of mothers posted about products or services on social media.

American Moms Who Follow Brands Or Stores On Social Media, June 2013 [CHART]

Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.

Web Page Ad Clutter, H1 2013 [CHART]

More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time.

Millennials’ Top Sources For Coupons & Deals, September 2013 [CHART]

Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.