Posts by derickson
In-House Marketing Agency Disadvantages, 2008 & 2013 [TABLE]
Forty-five percent of the survey respondents said it would not be as easy to stay on top of key trends with an in-house agency.
Read MoreTop In-House Marketing Agency Services, May 2013 [CHART]
Magazine advertising, social media, online display advertising and search engine marketing were the services most commonly handled by an in-house agency.
Read MoreMarketing Services Movement From Agency To In-House, May 2013 [CHART]
58% of US client-side marketers said their company used an in-house agency this year, compared to only 42% who five years earlier said the same.
Read MoreFrequency Of Mobile Content Activities By Single Smart Phone Users, May 2013 [TABLE]
Single women showed a somewhat higher addiction to their smart phone than men, according to the online dating sites’ study.
Read MoreAttitudes Of Singles Toward Their Relationship With Their Smart Phone By Age, May 2013 [TABLE]
More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.
Read MoreUS Households By Type, 1970-2012 [TABLE]
The number of men and women living alone or in nonfamily households increased 78.7% since 1970 to 33.6 million households in 2012, or more than one-third of total US households.
Read MoreUS Dual Tablet & Smart Phone Users, 2011-2017 [TABLE]
eMarketer estimates more than 73 million tablet users—57% of the US tablet-using population and 30% of US internet users—will also use a smartphone at least once per month this year.
Read MoreConnected Device Ownership Among Tablet Owners, April 2013 [CHART]
The vast majority of consumers who use tablets also own a host of other web-enabled devices.
Read MoreOnline Advertising Platforms By Importance, September 2013 [CHART]
Google edged out Facebook (average rating of 2.22), from which 9 in 10 respondents are seeing either improved (42.7%) or steady (48.3%) ROI over the past 6 months.
Read MoreTop 10 DMAs, 2013-2014 [CHART]
The number of TV homes overall increased by roughly 1.6 million (or about 1.4%), to 115.8 million.
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