Posts by derickson
Time Spent Online By Platform & Content Type, April 2013 [TABLE]
Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.
Read MoreTime Spent Online By Platform & Demographic, April 2013 [CHART]
In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.
Read MoreTop Types Of Content Shared On Social Media Sites, September 2013 [CHART]
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month.
Read MoreNative Advertising & Content Creation Spending Plans, September 2013 [CHART]
Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.
Read MoreSocial Television Behavior By Genre, September 2013 [CHART]
30% of airtime tweets are posted during commercial breaks, a figure that corresponds to the share of commercial time during the episodes’ airtimes.
Read MoreGrowing Concern Over Online Privacy, September 2013 [CHART]
9 in 10 online consumers consider privacy to be really (55%) or somewhat (36%) important and 64% are more concerned than a year ago.
Read MoreGlobal Marketing Budgets, October 2011 – September 2013 [CHART]
Global marketing budgets continue to improve.
Read MoreNumber Of Visits To Travel Sites Prior To Booking, March 2013 [CHART]
Travelers’ research was spread out over the six-week study period.
Read MoreTravel Sites Visited By Online Vacation Package Shoppers, March 2013 [CHART]
Many vacationers visit online travel agencies (OTAs) to shop for packaged deals.
Read MoreConsumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
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