derickson, Author at e-Strategy

Global Ad Spending By Region, 2011-2017 [TABLE]

Global ad spending will rise 2.8% to more than half a trillion dollars in 2013.

Affluent Influencers' Activities By Generation, September 2013 [TABLE]

The most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping.

Time Using Tablets By Activity, September 2013 [CHART]

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

Effect Of Social Media Use On Customer Experience, September 2013 [CHART]

Asked how much the growth of social networks has changed the way their organization interacts with customers, 5% of respondents indicated a transformational impact.

IT Buyers' Content Consumption, September 2013 [CHART]

During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets.

Male Shopping Habits, September 2013 [TABLE]

63% of men actively look for sales in-store and 53% regularly use coupons to cut costs, with that tendency slightly higher among younger men.

B2B Social Media Tactics, 2011-2013 [TABLE]

Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year.

B2B Marketing Tactics, 2012 & 2013 [TABLE]

Websites were the most uniformly employed technique, used by 85% of those polled.

Change In B2B Marketing Spending For 2014 [CHART]

45% of marketers expected to see an increase in budgets in the next year, while 52% thought their outlays would remain the same.

Select Content Types Women Consume Online By Platform, March 2013 [TABLE]

The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.