Posts by derickson
Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]
Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.
Read MoreTechnographics Of Millennial Men, 2013 & 2017 [CHART]
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.
Read MoreJay Baer: Facebook Marketing & Email Marketing Presentation [VIDEO]
In this presentation, Jay Baer reviews how your email and Facebook marketing are similar, how they can support each other, and how to use each strategically.
Read MoreMost Expensive Video Games [INFOGRAPHIC]
This infographic by Graphs.net illustrates the most expensively produced video games and comes hot on the heels of news that Grand Theft Auto V, the most expensive game at $266 million, took a mere three days to top $1 billion in gross sales.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreMobile Web Strategy Ownership, September 2013 [CHART]
51% of CMOs surveyed indicated that they should get more ownership of their company’s mobile strategy, compared to just 9% who think the CIO should get more.
Read MoreRadio’s Weekly Reach, September 2009-September 2013 [CHART]
Radio now reaches 242.2 million listeners aged 12 and older on an average weekly basis, an increase of more than half-a-million listeners from the same period last year.
Read MoreBrands' Use Of Facebook Ads To Increase Post Reach, September 2013 [CHART]
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%.
Read MoreFavorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]
A leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT” when used by a corporation.
Read MoreOnline Video Ad Metrics By Size, Q1 2013 [TABLE]
The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads.
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