derickson, Author at e-Strategy

Americans Who Use Health Apps, September 2013 [CHART]

More than one-quarter of American Internet users reported having health-related apps and turning to them at least sometimes.

Pay TV Subscribers By Channel & Age, June 2013 [TABLE]

Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.

Top Sites Used To Watch TV, June 2013 [CHART]

More than six in 10 respondents said they relied on Netflix to watch shows.

Importance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]

63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service.

Advertisers' Spending Plans By Medium, September 2013 [CHART]

Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.

Transformation Of B2B Commerce, September 2013 [CHART]

B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.

Brand Discovery Among Social Media Brand Fans, September 2013 [CHART]

Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.

Century 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]

David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.

Online Radio Reach & Consumption, September 2013 [CHART]

53% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services.