Posts by derickson
Content Creation Marketing Budgets, August 2013 [CHART]
48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
Read MoreMobile Marketing's Competitive Advantage, Q3 2013 [CHART]
Between 45% and 48% of US marketers cited mobile marketing as offering each of the following significant and sustainable benefits: loyalty retention, improving transactions and improving customer service.
Read MoreTypes Of Mobile Advertising Currently Used, 2013 [CHART]
The greatest percentage of respondents—by a wide margin—employed mobile sites or landing pages, at 70%.
Read MoreExpected Change To Mobile Ad Budget In The Next 2 Years, 2013 [CHART]
19% of US mobile marketers said they planned to up their mobile ad budgets by 50% or more in the next two years.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreDemographics Of Americans By Internet Adoption, May 2013 [CHART]
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.
Read MoreContent Publishing Scheduling, September 2013 [CHART]
More than 3 in 4 respondents integrating social into their campaigns, social media posting most often happens irregularly without planning (29%).
Read MoreWhat Public Relations Pros Can Learn From Colin Kaepernick's Twitter Favorites [VIDEO]
49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.
Read MoreB2B Marketers Perceptions Of ROI By Channel, September 2013 [CHART]
B2B marketers hold trade shows and events in high regard when it comes to their return on investment .
Read MoreMobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
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