Posts by derickson
Demographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]
There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.
Read MoreAmericans' Corporate Social Responsibility-Related Actions, October 2013 [CHART]
88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.
Read MoreSmart Phone Penetration, October 2011 – August 2013 [CHART]
Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.
Read MoreBritish Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
Read MoreSocial Media Spending By Large Consumer Companies, October 2013 [CHART]
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.
Read MoreBlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]
David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.
Read MoreGlobal Mobile Payment Transactions, August vs April, 2013 [CHART]
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.
Read MoreHalloween Spending, 2005-2013 [CHART]
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last.
Read MoreIncidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.
Read MoreMarketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
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