Posts by derickson
US Health Care & Pharma Online Ad Spending, 2011-2017 [CHART]
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.
Read MoreUS Smart Phone Users & Penetration, 2011-2017 [TABLE]
Although the smart phone market in the US is maturing, eMarketer projects that steady growth will continue over the next few years.
Read MoreHyundai's Zombie Chop Shop [VIDEO]
David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.
Read MoreAverage Mobile Page Load Speed For Fortune 100 Companies, October 2013 [CHART]
The average time it takes to load a Fortune 100 company homepage on a smartphone is about 5 seconds.
Read MoreSubscriber Engagement With Autoresponder Sequences, October 2013 [CHART]
The average autoresponder sequence contains 8 emails and spans 49 days.
Read MoreFS1 vs ESPN [INFOGRAPHIC]
This inforgraphic from Sports Management Degrees illustrates the new battle between FS1 and ESPN for sports television supremacy.
Read MoreBig Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]
Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.
Read MoreBusiness Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]
US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.
Read MoreMost Disruptive External Forces According To C-Suite, October 2013 [TABLE]
For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.
Read MoreEmail Open & Click-Through Rate Trends, Q4 2009 – Q2 2013 [CHART]
The average business-as-usual (BAU) email open rate in North America fell to 28.8% in Q2 after hitting a multi-quarter peak of 31.1% in Q1.
Read More