Posts by derickson
Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreMonthly Average Video Game Revenue Per User By Game Type, 2012 [CHART]
Although mobile games are a growing category, they also generate less average revenue per user than other forms of gaming.
Read MoreUS Video Game Revenues By Type, 2009-2012 [CHART]
In 2012, the “other” video game category grew to $7.7 billion, up from $5.4 billion in 2009.
Read MoreUS Mobile Gaming Revenues By Type, 2011-2017 [CHART]
eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.
Read MoreLead Generation: How Appointments Are Set With Marketers, October 2013 [CHART]
The average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions.
Read MoreOnline Video Ad Performance By Age, Q3 2013 [CHART]
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3.
Read MoreCustomer Experience Integration, October 2013 [CHART]
Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.
Read MoreEvolution Of Strategic Risks, October 2013 [TABLE]
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.
Read MoreFastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
Read MoreTwitter Opens The Direct Message Spam Floodgates [VIDEO]
David Erickson rants about Twiter’s new “Feature,” the ability of any of your Twitter followers to direct message you, thereby opening up the floodgates to DM spam without providing users with any spam filtering tools.
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