Posts by derickson
Global Connected TV Penetration Forecast, 2010-2018 [CHART]
About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year.
Read MoreDollar Store Shopping Trends, October 2013 [TABLE]
Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.
Read MoreBiggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]
Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.
Read MoreMost Important PPC Objectives Worldwide, October 2013 [CHART]
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
Read MoreGlobal Email Marketing Open & Click Rates, Q1-Q4 2013 [CHART]
Consumers opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week.
Read MoreGlobal Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]
Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.
Read MoreShare Of Global Marketing Emails Sent By Day Of The Week, 2013 [CHART]
17.9% of a week’s worldwide marketing emails were sent on Tuesday, followed by 17.3% on Thursday and 16.6% on Monday.
Read MoreThe Nofollow Tag [INFOGRAPHIC]
This infographic from Search Engine Land explains everything you needed to know about the Nofollow tag but was afraid to ask.
Read MoreUS Map: Six Decades Of The Most Popular Girl Names [ANIMATED GIF]
Based on data from the Social Security Administration, this map shows the most popular baby names for girls by state, for babies born from 1960 through 2012.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
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